Friendvertising
↑ THE CASE STUDY
→ Skinny mobile
Word of mouth is 83% more effective than advertising, and everyone in New Zealand knows someone who knows someone.
This campaign aimed to reach everyone in the country with a skinny ad featuring someone they knew.
a highly targeted direct campaign that operated at a national broadcast level. Friend-get-nation, if you will.
AWARDS
↳CANNES LIONS
bronze - innovation in film
↳clio awards
bronze - direct film
↳caples awards
silver - integrated
↳golbal effies
grand effie
↳Apac effies Gold – Influencer gold - I.T and communication silver - asia pacific brands.
↳new zealand axis awards Gold – Direct Campaign.
Gold – TV or cinema 30’ or below.
Silver – Direct Digital.
Silver – Direct Broadcast.
Silver – Social Media Campaigns.
Silver – Influencer.
Silver – Social video.
Silver – Creative Use of Media (integrated).
Bronze – Digital Use of Video.
Bronze – Out of Home Campaign.
Bronze – Integrated campaign led by brand experience & activation.
CREDITS
↳Agency
COLENSO BBDO
↳Production House
good oil