Beyond Binary Code

↑ THE CASE STUDY

→ Spark (telco)

Right now, most of the internet still runs on two gender data points - male and female. Which makes trans and non-binary people invisible online, and the data captured on them inaccurate.

So new zealand’s biggest internet provider created Beyond Binary Code - a single piece of code that can be added to any website, instantly updating gender forms and fields to be inclusive.

AWARDS

↳CANNES LIONS
SILVER - Use of Digital platforms
Glass Lion for Change finalist

↳clio awards
silver - use of data
bronze - creativity and storytelling bronze - innovation

↳adstars
Gold - PSA Gender Equality
silver - PSA Human Rights silver - direct marketing gold - use of data

↳Best awards (new zealand design awards)
gold - Digital
Silver - Social good silver - digital products silver - website bronze - value of design

↳AXIS AWARDS
GOLD - digital

CREDITS

↳Agency
COLENSO BBDO

↳Production House
finch