In a matter of decades Tuvalu, a low-lying Pacific nation, will disappear due to rising sea levels caused by climate change. Along with the devastating loss of land, Tuvalu is at risk of losing its status as a country.
Working with the Tuvaluan government, we launched a radical plan for survival: Tuvalu will become the First Digital Nation.
To launch a low carb beer in a market obsessed with carb counting, we didn’t talk about carbs at all. Instead we focused on the benefits for your significant other, turning drinking it into a gesture of love.
If you’ve never had to think about your gender identity, you’ve probably never noticed how often you get gendered online. Co-created with rainbow communities, Beyond Binary Code can be added to any website and helps companies understand when and how to ask for gender information online. Alongside the code, the campaign website features helpful resources and personal stories. There's even a downloadable presentation that anyone can use to convince corporate higher-ups to implement change.
https://www.spark.co.nz/online/beyondbinarycode/
“Remember: When Donald Trump opens his mouth, our kids are listening.” - Hillary Clinton
"A masterpiece of political advertising." - Forbes Magazine
"Michelle Obama's Speech Echoes Hillary Clinton Campaign Ad" - Alternet
"Could Clinton’s ‘Role Models’ Spot Be as Historic as ‘Morning in America’? - American Marketing Association
"My wife and I caught this ad on tv the other day. We sat there, slack-jawed, unable to say anything the entire time. When it ended, all we could mutter was "holy shit". - CNN
Dogs get stressed when left at home alone, so we created K9FM. A radio station to keep your dog company when you're not home. The station won top awards at every major international award show was first radio campaign to win a D&AD Black Pencil in 30-something-years.
A very weird supermarket ad that was voted Ad of the Year in NZ.
The brief was to show off New World's Fruit & Vege department. So we made a spot with a floating meat lover, a talking yam and a soft-rock classic.
Featuring industry heavyweights such as Cindy Gallop, Rory Southerland, Wendy Clark, Anselmo Ramos, Fernando Machado, Leila Fataar, Justin Gignac and more. With over 100 episodes, we discuss creativity, culture and innovation while I try and weave in as many Jurassic Park references as possible.
Considering that word of mouth is 83% more effective than advertising, we aimed to reach everyone in New Zealand with an ad for Skinny fronted by a person they know. Then we ran them on prime time television and in multiple languages.
In 2017, New Zealand’s Commission for Financial Capability found that 49% of New Zealanders didn’t feel confident managing their own finances. And as a country NZ was ranked at number 11 on the financial literacy scale, well behind Australia, the UK and Canada.
BNZ’s purpose is to help New Zealanders to be good with money so we set out to raise the country’s financial literacy levels with a range of custom tools designed to teach financial know-how to the groups of kiwis that needed it most. BNZ’s My Moni app was developed to help pre-teens make better financial decisions.
The Samsung QLED Tv can display one billion colors. So we launched it with a film that used all of them. And in the process, we created a tool that will change the way we see color.
The first annual holiday for dogs.
Trade Me is New Zealand’s most loved online marketplace. ‘There’s someone for everything’ highlights the fact that no matter what you’re selling on Trade Me, there’s someone out there who’ll love it.
A smart collar for Whiskas that uses data to tell you what to feed your cat.
We screened the infamous 'Jaws' to an audience who were floating in the ocean like burley. The event and ‘making of’ was turned into a TV show that ran on Channel FOUR. The campaign has been awarded at Cannes, AXIS and The One Show and doubled the networks viewership on opening night.
We teamed up with Bompas & Parr world-renowned engineers of all things edible, to create a content series to help New World Supermarket relaunch their yearly collectibles campaign.